Are you a digital-first growth marketer? Are you looking for a fast-paced environment to leverage your strategic strengths to build marketing plans for the Americas zone?
At Siemens Digital Industries, you will join a globally distributed team that's driving the future of marketing. We believe in people-first marketing and people-first work! We are looking for an experienced marketing professional to strategically build digital marketing plans at scale to activate a wide range of target segments with global impact.
In this role you will partner with a broad part of the organization including strategy leads, zone and global demand marketing functions, and Sales to develop strategic annual marketing plans. You will be responsible for the demand creation plan that delivers pipeline and revenue goals supporting strategic sales priorities and our business strategy in general; you will continually review program performance to ensure that targets and goals are exceeded. You will work closely with Global and Zone Execution teams to track, evaluate, and optimize program performance and to consolidate plans and feedback to central marketing functions.
Key Responsibilities:
* Manage cross team service-level agreement (SLA) deliverables to ensure programs execute on time.
* Contribution to and support of direct & indirect target market definitions and go-to-market strategies.
* Team with senior leadership to define investment strategies/priorities, select & prioritize KPIs.
* Analyze program performance and forecasts across demand waterfall including pipeline volume and progression including specific views for segments and regions.
* Actively engage sales leadership in the assigned zone to understand sales goals, identify marketing and sales enablement requirements and gather feedback on marketing activities.
* Communicate to and educate the sales in the assigned zone and segment teams about new and planned marketing activities.
* Ensure that all execution and program stakeholders understand the assigned zone plan's objectives, cadence and KPIs.
* Set plan, program, and tactics targets, providing regular and consistent feedback on performance to stakeholders.
* Deep knowledge of day-to-day execution activities and results within the assigned zone.
Required Qualifications:
* Bachelor's degree from an accredited institution.
* Proven leadership and influencing skills.
* This position requires an individual who has both marketing and sales knowledge with strong planning, analytical, execution and communication skills.
* Ability to activate an agreed plan across a matrixed organization.
* Be able to drive innovation and new thinking.
* Strong ability to hold people accountable.
* Strong Digital Marketing skills are required.
* Deep knowledge of the B2B sales cycle and how to identify opportunities to maximize demand generation, pipeline contribution and sales opportunity acceleration.
* Able to market to a range of B2B buyers using a wide variety of offers (e.g. white papers, case studies, webcasts) and delivery mechanisms (e.g. social, email, SEM, events, etc.).
* Fluent in demand generation performance management in a B2B environment, including within the Forester Demand Waterfall.
* Able to align tactical plans with strategies consistently producing results on time and within budget.
* Two or more years working with direct or indirect sales teams in relevant markets developing regional or territory business plans.
* Extensive Inbound Marketing strategy/execution experience.
* Highly motivated, inquisitive, and persistent.
* Readily adaptable to changing market and organizational requirements.
* Highly collaborative and goal/results oriented.
* Fluent in English and highly effective at presenting across a wide range of functional and organizational roles.
Preferred Qualifications:
* Master's in Business Administration
* Proven B2B marketing experience in the relevant zone
* Knowledge of the general market dynamics for key countries in the Americas zone, specific domain experience and the enthusiasm to communicate our vision to the market while supporting our sales team is essential
* Ability to operate with minimal supervision
Why us?
Working at Siemens Software means flexibility - Choosing between working at home and the office at other times is the norm here. We offer great benefits and rewards, as you'd expect from a world leader in industrial software.
A collection of over 377,000 minds building the future one day at a time in over 200 countries. We're dedicated to equality, and we welcome applications that reflect the diversity of the communities we work in. All employment decisions at Siemens are based on qualifications, merit, and business need. Bring your curiosity and creativity and help us shape tomorrow!
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ZONE PLANNER: DEMAND STRATEGY & FIELD MARKETING - 493074